澳大利亚奢侈品牌ZIMMERMANN 于上海兴业太古汇揭幕全新旗舰店。新店占地375平方米，坐落于静安区活力商圈兴业太古汇，该店为ZIMMERMANN在上海开设的第二家精品店，也是品牌迄今在中国规模最大的门店。
ZIMMERMANN announces the opening of its new flagship boutique in Shanghai. Located in HKRI Taikoo Hui in the vibrant Jing'an district, the 375 square meter marks the second store in Shanghai, and the largest store in Mainland China for the luxury Australian brand.
此次的门店设计由品牌长期合作伙伴McQualter工作室倾力呈现，双层店铺空间将精致当代美学与大胆建筑语言巧妙融合。
Designed bylong-term collaborators Studio McQualter, The two-story boutique is a harmonious blend of sophisticated design and bold architectural elements.
“我们非常激动能在兴业太古汇迎来上海新店，融入这里别具一格、充满活力的时尚场景。”创意总监兼联合创始人Nicky Zimmermann表示，“这家门店呼应着上海独有的蓬勃与朝气，而我们也致力于创造一个既能传递品牌精神，又能体现当地风格的空间。”
“We are incredibly excited to open our doors to our new boutique in Taikoo Hui and being part of the vibrant fashion scene in this unique part of Shanghai” said Nicky Zimmermann, Creative Director and Co-Founder. “This store reflects the dynamic, optimistic energy of Shanghai itself, and we’ve worked hard to create a space that speaks to both our brand’s heritage and the local spirit.”
门店外立面以白色水泥饰面与顶部氛围灯光勾勒出简约轮廓，定制陶瓷圆角细节环绕挑高玻璃门迎接着宾客，带来不凡的入店体验。各区域依功能性精心打造，营造独特、精致的艺术氛围。
The boutique’s striking storefront is defined by white cement render and top lighting that highlights its clean lines. Custom ceramic bullnose detailing surrounds the full-height glass doors, inviting customers into this fresh space where each room carefully crafted to create a unique atmosphere.
步入店内，高光白色墙面及意大利花纹水磨石地坪映入眼帘，隐藏式圆柱设计融汇纯净舒缓的线条，亦增强了简约美感。一层中央悬挂着意大利设计大师Vico Magistretti 于1950 年代创作的Triclinio 吊灯，更有澳大利亚艺术家Clare Mileage 的作品为空间注入艺术气息。醒目楼梯位于门店中心区域，以混凝土与钢筋结构打造而成，连接双层店铺空间，构造雕塑质感，兼顾功能性与艺术性。
Upon entering, customers are greeted by high gloss white walls and ceilings paired with a rich, patterned Italian terrazzo floor that unites the space. The store design features clean, calming lines, with concealed round columns that enhance the simplicity of the design. The ground floor also boasts a large Tricliniochandelier from the 1950s by Italian designer Vico Magistretti, Additionally, artworks by Australian artist Clare Mileagebring a unique artistic element to the space. A sculptural concrete and steel staircase at the center of the store acts as both a functional and artistic focal point, connecting the ground and first floors while inviting customers to explore each room.
拾级而上来至二层，宽敞的贵宾休息室兼试衣区通透明亮。配饰区域别出心裁地采用漆面帐篷式天花板，辅以定制金属细节装饰，来自澳大利亚艺术家Belem Lett 的标志性作品更为点睛之笔。
Upstairs, the store continues to impress with a large lounge and fitting area bathed in natural light, the accessories room features a lacquered tented ceiling, highlighted by custom metal detailing and a striking artwork signed by Australian artist Belem Lett.
一隅私密与舒适的贵宾休息区，在浓郁的梅红色调和优雅的法式中古家具的衬托下，显得格外温馨。中世纪西班牙橡木餐柜等复古家具装点其中，与精心陈列的鞋履配饰相得益彰，营造永恒魅力。
Intimate corners of the store, enhanced by a rich prune rouge palette and elegant French antique furniture. Nearby, carefully curated displays of shoes and accessories are complemented by vintage pieces, such as a mid-century Spanish oak sideboard, bringing a sense of timeless style to the space.
此次上海新店开幕亦正值品牌北京旗舰店启幕之际。3月18日，品牌联合创始人Nicky Zimmermann 和Simone Zimmermann 共同亮相揭幕仪式，与各界名流、品牌好友共襄摩登盛宴。
The latest opening comes on the heels of ZIMMERMANN’s official launch of its Beijing flagship store on Mar. 18th, where founders Nicky and Simone hosted friends of the brand and distinguished guests.
ZIMMERMANN 2025春季成衣系列现已于上海兴业太古汇旗舰店开幕之际同期推出。
The ZIMMERMANN Shanghai flagship boutique will open with the Spring RTW 25 collection and will be located at HKRI Taikoo Hui.
旗舰店地址：上海市静安区南京西路789号兴业太古汇，L1层L154、L280商铺
Flagship Boutique Address: HKRI Taikoo Hui Shopping Mall, L154 and L280, No. 789, Nanjing West Road, Jing'an District, Shanghai
